a logomark of a green circle with the white letter capitals k and s

Jose Cuervo

Advertising Art, 2020

a close-up of the mid-section of a redesigned jose cuervo especial gold tequila bottle, featuring illustrated coins on the very top of the gold arc-labeling

This Jose Cuervo ad series is based on my label redesign of the Especial Gold bottle, taking influence from black velvet paintings that are prevalent in Mexico. I was able to demonstrate different facets of my illustration skills in this two-part project, such as inking, painting, and vector art.

the print ads of the jose cuervo ads in a dark brown backdrop. the ads feature black velvet paintings of jose cuervo sticking his tongue out while holding a shot of tequila, and a skeleton laughing with a bigger shot of tequila. both ads have the tagline: it's not just tequila, it's yeah-quila. on the bottom of each ad is a mockup of a redesigned jose-cuervo bottle.
the narrow web ads of the jose cuervo ads in a dark brown backdrop. the ads feature black velvet paintings of jose cuervo sticking his tongue out while holding a shot of tequila, and a skeleton laughing with a bigger shot of tequila. both ads have the tagline: it's not just tequila, it's yeah-quila. on the bottom of each ad is a mockup of a redesigned jose-cuervo bottle.